brent phillips

FastCompany.com posted fascinating article yesterday on the emerging science of neuromarketing.  The gist? Brain scanning gives us much greater insight into the decision making process around why we choose the products we choose. Bottom line? A subconscious,  self-serving motivation based on a weighing of risk-reward and self-importance (there are also drivers for why we think products are not cool).  In short – nothing shocking - we make product decisions in an intuitive and emotional way.  But much more so that we originally thought. 

 Granted,  marketing has made this assumption (think retail-tainment and experience design), but now , or over the next few years, the idea is to have a much more precise way to measure its effectiveness. Makes me wonder what the focus groups will look like J.